|Added by||Alain Martineau|
|General Description||Toys "R" Us, Inc. is an American toy and juvenile-products retailer founded in 1948 and headquartered in Wayne, New Jersey. The company operates more than 871 Toys "R" Us and Babies "R" Us stores in the United States, more than 730 international stores and over 230 licensed stores in 36 countries and juridictions.
Geoffrey the Giraffe. Formerly known as Dr. G. Raffe, the company's mascot Geoffrey the Giraffe made his debut during 1957 in print advertisements for Children's Bargain Town. He was known for saying "Toys "R" Us", a quote that paved the way for the company. During 1969, when Children's Bargain Town became Toys Я Us, Dr. G. Raffe was renamed Geoffrey and became the official Toys "R" Us "spokesanimal".
|Attachment type||Clutch pin|
|Manufacturing technique||Cloisonne Hard Enamel|
|Catalog prices||No catalog prices set yet|